Wednesday, July 6, 2011

RNC Launches New Television Ad ‘Change Direction’

By Michael Short

WASHINGTON – The Republican National Committee (RNC) released a new television ad, ‘Change Direction,’ in a national cable buy that highlights President Obama’s failed economic policies and the disastrous course he has set for America’s economy. The ad marks the beginning of a month-long economic messaging campaign that will reach into battleground states and test new digital marketing strategies. The new ad can be viewed here:


“The RNC intends to challenge Barack Obama in every state on his failed economic leadership right up until Election Day,” said RNC Chairman Reince Priebus. “Whether it’s the Administration telling companies where and how to do business, calling for massive tax increases on job creators, or recklessly spending money we don’t have, President Obama’s policies have made the economy worse.  Even now, with 9.1 percent unemployment and a debt that’s on track to exceed the size of our economy, President Obama and Washington Democrats have made raising taxes and more ‘stimulus’ spending their top priority for the summer. Republicans have already changed the conversation in Washington, but with the President unwilling to remove the country from its unsustainable course, it’s time to change direction.”
Video source: RNC YouTube channel. Video included with press release

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